LIVE OUTSIDE WITHOUT BEING AN OUTSIDER.
ENJOY INDEPENDENCE BUT CARE ABOUT PEOPLE.
RESPECT ART
BUT NATURE FIRST.
FOLLOW YOUR INSTINCT.
DON'T FORGET TO PLAY.
BE COOL. IT'S BETTER
THAN BEING TRENDY.
YOU ARE DIFFERENT,
BE PROUD OF YOUSELF.

Adno is the Italian word for wave if read backwards.

The name brings with itself the philosophy and passion of the founder for surfing.

The brand was established in 2015.

The first project is a shoe which became the emblem of the AdnO style: a shoe designed by a surfer for surfers, but also for those who love simplicity, comfort and function.

The launch was a collection of sock shoes made of a wrapping knit upper, built in one piece, seamless, using 100% r-pet recycled thread.